Amy Melissa Pearl | Site Plan

Amy Melissa Pearl | WDD 130, 2024 - Design of Website

Purpose: An example of planning for a White River Rafting company, includes color themes and wireframe layouts

Overview

Purpose

White Water Rafting (WWR) is a safe social activity designed to allow groups of outdoor adventures the opportunity to experience life challenges for team work in the safe setting of nature. The business involves small team building activities and youth adventure groups.

This site's purposes are to:

Audience:

Who are the target customers?
WWR focusses this site content on providing corporate groups information and the accessibility to book small business team building events.
What do they want?

What do they expect to find or what questions will be answered by them accessing the website?
Safety regulations for group bookings (documents for covering group bookings)
Calendar bookings of larger groups that indicate daily availability for exclusive packages to cover team skill building of 5+ individuals to 20 individuals.

What are their needs that aren't being met?
Current sites are focussed on information and small group bookings. No provision of large scale groups or social events are displayed online.


How will my audience usually access my site (desktop, laptop, mobile device)?
Most company bookings will be done by means of desktop or laptop devices. A appropriate sized content layout that is adaptable to the mobile device (smart phone) is also needed for directions.

Branding

Website Logo

Rafting Site Logo

Style Guide

Color Palette

Rafting Site Logo
Pallette URL: https://coolors.co/palette/000814-001d3d-003566-ffc300-ffd60a

Property Value
primary-color: #ffc300
secondary-color: #ffd60a
accent1-color: #003566
accent2-color: #ffc300
background-color: #000814

Typography

Headings Example Font

Normal Text/Paragraph Example Font

Colored Callout Example Font

Navigation

Wireframes

Home Page Wireframe

Home Page Wireframe Example Design

About Us Page Wireframe

About Us Page Wireframe Design